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	<title>Shimmin Design</title>
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	<link>http://melissashimmin.com</link>
	<description>Identity Design + Web Design + Graphic Design</description>
	<lastBuildDate>Sat, 28 Jan 2012 01:14:11 +0000</lastBuildDate>
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		<title>6 Pages That Every Small Business Website Should Have</title>
		<link>http://melissashimmin.com/2012/01/6-pages-that-every-small-business-website-should-have/</link>
		<comments>http://melissashimmin.com/2012/01/6-pages-that-every-small-business-website-should-have/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 01:14:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://melissashimmin.com/?p=441</guid>
		<description><![CDATA[1. Home Page Obviously every site has a home page, but what should you include on your home page? And what should you save for another page? A good home page includes a brief overview about what your company does &#8230; <a href="http://melissashimmin.com/2012/01/6-pages-that-every-small-business-website-should-have/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I’m Stuck with a Bad Logo — Now What?</title>
		<link>http://melissashimmin.com/2011/05/im-stuck-with-a-bad-logo-now-what/</link>
		<comments>http://melissashimmin.com/2011/05/im-stuck-with-a-bad-logo-now-what/#comments</comments>
		<pubDate>Thu, 12 May 2011 19:00:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://melissashimmin.com/?p=358</guid>
		<description><![CDATA[Way back when you started your business you didn’t have a lot of money, so you cut a few corners on your logo. Either you designed it yourself (and you’re not a designer) or you bought a pre-made logo from &#8230; <a href="http://melissashimmin.com/2011/05/im-stuck-with-a-bad-logo-now-what/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>NEWS: Shimmin Design is now offering payment plans</title>
		<link>http://melissashimmin.com/2011/05/news-shimmin-design-is-now-offering-payment-plans/</link>
		<comments>http://melissashimmin.com/2011/05/news-shimmin-design-is-now-offering-payment-plans/#comments</comments>
		<pubDate>Thu, 05 May 2011 19:11:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://melissashimmin.com/?p=351</guid>
		<description><![CDATA[We’re happy to announce that you can now better manage your business’ cash flow by spreading your payments to Melissa Shimmin &#124; Shimmin Design over 6–12 months when you pay by credit card via PayPal. This is for new projects &#8230; <a href="http://melissashimmin.com/2011/05/news-shimmin-design-is-now-offering-payment-plans/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://melissashimmin.com/2011/05/news-shimmin-design-is-now-offering-payment-plans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>You Get What You Pay For</title>
		<link>http://melissashimmin.com/2011/05/you-get-what-you-pay-for/</link>
		<comments>http://melissashimmin.com/2011/05/you-get-what-you-pay-for/#comments</comments>
		<pubDate>Thu, 05 May 2011 18:03:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[logo design]]></category>
		<category><![CDATA[CA]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Oakland]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://melissashimmin.com/?p=346</guid>
		<description><![CDATA[I just had a long email dialog with a potential client who wanted a website developed along with ongoing maintenance. I finally got around to asking her what her budget was: $300-$400. I just about fell out of my chair &#8230; <a href="http://melissashimmin.com/2011/05/you-get-what-you-pay-for/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Is Your Website Keeping Pace With Your Business?</title>
		<link>http://melissashimmin.com/2011/04/is-your-website-keeping-pace-with-your-business/</link>
		<comments>http://melissashimmin.com/2011/04/is-your-website-keeping-pace-with-your-business/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 16:41:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[web design]]></category>
		<category><![CDATA[CA]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Oakland]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://melissashimmin.com/?p=317</guid>
		<description><![CDATA[As your business grows and evolves, so should your website. The site you put up 5 or even 2 years ago may not reflect what you’re company is doing today. When I first began building websites, I was keen on &#8230; <a href="http://melissashimmin.com/2011/04/is-your-website-keeping-pace-with-your-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What is SEO and Why Do I Care?</title>
		<link>http://melissashimmin.com/2011/02/what-is-seo-and-why-do-i-care/</link>
		<comments>http://melissashimmin.com/2011/02/what-is-seo-and-why-do-i-care/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 23:28:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://melissashimmin.com/?p=299</guid>
		<description><![CDATA[I often get clients who want a website built and when I start talking to them about SEO, they glaze over. They just want a website. And from it, more business. SEO stands for Search Engine Optimization and simply put, &#8230; <a href="http://melissashimmin.com/2011/02/what-is-seo-and-why-do-i-care/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who owns the copyrights to your logo?</title>
		<link>http://melissashimmin.com/2009/08/who-owns-the-copyrights-to-your-logo/</link>
		<comments>http://melissashimmin.com/2009/08/who-owns-the-copyrights-to-your-logo/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 17:47:13 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logo copyrights]]></category>
		<category><![CDATA[trademark]]></category>

		<guid isPermaLink="false">http://identitybrandingdesign.wordpress.com/?p=65</guid>
		<description><![CDATA[Did you know the artist or graphic designer who created your logo probably owns the copyrights to it? Logo copyrights are secured automatically when the logo is created, or “fixed in a copy for the first time.”  And the designer &#8230; <a href="http://melissashimmin.com/2009/08/who-owns-the-copyrights-to-your-logo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://melissashimmin.com/2009/08/who-owns-the-copyrights-to-your-logo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Great Ways to Extend Your Brand for Free</title>
		<link>http://melissashimmin.com/2009/06/5-great-places-to-extend-your-brand-for-free/</link>
		<comments>http://melissashimmin.com/2009/06/5-great-places-to-extend-your-brand-for-free/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 19:00:36 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[graphic designer]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Oakland]]></category>

		<guid isPermaLink="false">http://identitybrandingdesign.wordpress.com/?p=52</guid>
		<description><![CDATA[So you just launched your new company, hired a designer to create a logo and business cards, and may even have built a website. Now what? With the social media taking the internet by storm, you can build your brand &#8230; <a href="http://melissashimmin.com/2009/06/5-great-places-to-extend-your-brand-for-free/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://melissashimmin.com/2009/06/5-great-places-to-extend-your-brand-for-free/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Understanding Logo File Formats</title>
		<link>http://melissashimmin.com/2009/05/understanding-logo-file-formats/</link>
		<comments>http://melissashimmin.com/2009/05/understanding-logo-file-formats/#comments</comments>
		<pubDate>Wed, 20 May 2009 23:28:33 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Oakland]]></category>

		<guid isPermaLink="false">http://identitybrandingdesign.wordpress.com/?p=50</guid>
		<description><![CDATA[The right file format for the job
Some file formats are for print, some are for screen media (the web, powerpoint, etc.). For the best visual quality, you’ll need the right file format. <a href="http://melissashimmin.com/2009/05/understanding-logo-file-formats/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>9 Essential Elements of a Corporate Identity</title>
		<link>http://melissashimmin.com/2009/05/9-essential-elements-of-a-corporate-identity/</link>
		<comments>http://melissashimmin.com/2009/05/9-essential-elements-of-a-corporate-identity/#comments</comments>
		<pubDate>Thu, 14 May 2009 20:39:28 +0000</pubDate>
		<dc:creator>Melissa Shimmin</dc:creator>
				<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[graphic designer]]></category>
		<category><![CDATA[Oakland]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://identitybrandingdesign.wordpress.com/?p=45</guid>
		<description><![CDATA[I probably should have started with this entry, as it now appears that I seem to favor writing ass-backwards. In reality, I prefer nice, organized stories. &#60;sigh&#62; I cannot go back in time and post this at the beginning…There are 9 &#8230; <a href="http://melissashimmin.com/2009/05/9-essential-elements-of-a-corporate-identity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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