What began as Orchard Supply Hardware’s spring 2016 campaign evolved into a rebranding campaign.
The campaign encompasses all media – broadcast, print, web and digital.
As Orchard began entering new markets in Florida, a playbook was developed to help local agencies execute
both on the Orchard brand, as well as the Rethink Green campaign.
Social media posts were a mix of inspiration, how to’s, events and promotions.
Ecom landing pages took on a fresh new look that both supported the campaign, as well as introduced customers
to the depth and breadth of Orchard’s brands, and departments.