6 Pages That Every Small Business Website Should Have

1. Home Page
Obvi­ously every site has a home page, but what should you include on your home page? And what should you save for another page?

A good home page includes a brief overview about what your com­pany does and/or the prod­ucts you offer, com­pelling imagery speak­ing to your ser­vices and/or prod­ucts, and con­tact infor­ma­tion (your phone num­ber if you want cus­tomers to call and/or your address if you have a retail location).

You also want to add some spe­cific direc­tion for the viewer — what do you want them to do? Call you for a free quote? Sign up for you use­ful newslet­ter? Shop your store? Giv­ing your viewer clear direc­tion with easy lan­guage will help them nav­i­gate through the site and get the response you want.

2. About
Your About page is where you’ll go more in depth about the com­pany and/or the own­ers. This the place where you get to tell the company’s story. It might include your Mis­sion State­ment, the Company’s His­tory and/or owner’s Bios.

3. Prod­ucts
If you sell or man­u­fac­turer a prod­uct, you need a prod­ucts page. You don’t have to show every­thing you offer, but you should show the range of your products.

Depend­ing on how many SKUs you have, you can either list out prod­ucts by cat­e­gory, show your entire prod­uct line, or just high­light a few items.

Be sure to include images of your prod­ucts and logos of well-known, key brands that you carry.

4. Ser­vices
If you offer ser­vices, with or with­out prod­ucts, your Ser­vices page is the place to list them. I usu­ally rec­om­mend a brief para­graph about each for the top 3–5 ser­vices you offer. Addi­tional ser­vices can be listed out in bul­let form.

Be sure to let peo­ple know what sets you apart from the com­pe­ti­tion. Do you offer a bet­ter price or a bet­ter value? Higher qual­ity work­man­ship? More expe­ri­ence to do the job right?

5. Tes­ti­mo­ni­als
Tes­ti­mo­ni­als help build trust with your poten­tial cus­tomers or clients. If you don’t have any, ask your best clients for them. Then include them on your site. If you’re busi­ness is on Yelp, include a link to Yelp as well.

6. Con­tact
While I rec­om­mend your phone num­ber and/or your address on your home page (and pos­si­bly every page), your Con­tact Page is the place to include all your con­tact infor­ma­tion. You should include your phone number(s), your address, a map that links to dri­ving direc­tions, your hours of oper­a­tion and an email form.

I gen­er­ally advise against list­ing email addresses since bots spi­der the inter­net search­ing for email addresses to sell to spammers.

The 7th Page: Your Blog
If you can write, you should blog. If you can’t write, you should hire a ghost blogger.

Blog­ging gives you the oppor­tu­nity to illus­trate your exper­tise, to show off your lat­est work, build trust with poten­tial clients and cus­tomers, and to improve your site’s SEO.

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