1. Home Page
Obviously every site has a home page, but what should you include on your home page? And what should you save for another page?
A good home page includes a brief overview about what your company does and/or the products you offer, compelling imagery speaking to your services and/or products, and contact information (your phone number if you want customers to call and/or your address if you have a retail location).
You also want to add some specific direction for the viewer — what do you want them to do? Call you for a free quote? Sign up for you useful newsletter? Shop your store? Giving your viewer clear direction with easy language will help them navigate through the site and get the response you want.
Your About page is where you’ll go more in depth about the company and/or the owners. This the place where you get to tell the company’s story. It might include your Mission Statement, the Company’s History and/or owner’s Bios.
If you sell or manufacturer a product, you need a products page. You don’t have to show everything you offer, but you should show the range of your products.
Depending on how many SKUs you have, you can either list out products by category, show your entire product line, or just highlight a few items.
Be sure to include images of your products and logos of well-known, key brands that you carry.
If you offer services, with or without products, your Services page is the place to list them. I usually recommend a brief paragraph about each for the top 3–5 services you offer. Additional services can be listed out in bullet form.
Be sure to let people know what sets you apart from the competition. Do you offer a better price or a better value? Higher quality workmanship? More experience to do the job right?
Testimonials help build trust with your potential customers or clients. If you don’t have any, ask your best clients for them. Then include them on your site. If you’re business is on Yelp, include a link to Yelp as well.
While I recommend your phone number and/or your address on your home page (and possibly every page), your Contact Page is the place to include all your contact information. You should include your phone number(s), your address, a map that links to driving directions, your hours of operation and an email form.
I generally advise against listing email addresses since bots spider the internet searching for email addresses to sell to spammers.
The 7th Page: Your Blog
If you can write, you should blog. If you can’t write, you should hire a ghost blogger.
Blogging gives you the opportunity to illustrate your expertise, to show off your latest work, build trust with potential clients and customers, and to improve your site’s SEO.