You Get What You Pay For

I just had a long email dia­log with a poten­tial client who wanted a web­site devel­oped along with ongo­ing main­te­nance. I finally got around to ask­ing her what her bud­get was: $300-$400.

I just about fell out of my chair laughing.

$300 would just about get her a sin­gle tem­plated page with no design, no SEO, no social net­work­ing inte­gra­tion. There might be time to slap together a ban­ner with her logo on it. And per­haps a con­tact form to cut down on the spam. After that I would be work­ing in the red.

Good design does not hap­pen instantly. It’s a process.

There must be time for research: research about your mar­ket, your poten­tial clients, your competitors.

There must be time to develop design con­cepts, and then thought­fully edit and evolve them.

And then, once you have your con­cept (be it a logo or a web­site or a brochure) you go into pro­duc­tion. Depend­ing on the project, this can be the biggest block of time.

As we all know, time is money.

So you have to ask your­self: Is the com­pany I plan to pour my heart and soul into only worth the $99 it cost for a pre-made logo that looks like every­one else’s (or $499 web­site) from one of those hack shops? Or does my com­pany deserve a logo that shines, that sets it apart from the com­pe­ti­tion and wins new business?

And does my com­pany need a web­site that helps it cap­ture and con­nect with new clients? One that will grow and evolve as my busi­ness does?

You see, if you don’t invest now in the things that will build your brand and your busi­ness quickly, now, it’s unlikely you’ll sur­vive. And if you do sur­vive, you’ll find your­self hav­ing to spend even more money later fix­ing the mis­takes you started with.



2 Comments Add Yours

  1. admin

    If you really need an inex­pen­sive web­site, I rec­om­mend build­ing your own as a tem­po­rary solu­tion until you can afford a qual­ity site by a good (if not great) designer. and both offer build your site tools with host­ing for min­i­mal monthly fees.

    – Melissa Shimmin

  2. Manual

    Greet­ings! I stum­bled on your web­site by mis­take when I was search­ing Bing on this sub­ject. I had to tell you your page is really help­ful. I also seri­ously like the lay­out, its superb!


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